As Confucius argued there could not be
construction without destruction. For China media industry strategy to innovate,
it has to be changed fundamentally. In particular, it cannot neglect corporate
or even individual social responsibilities, which is also the clue I used when
setting the theme for the“8th China Auto Net Media Forum”as“responsibilities in
post-financial crisis era”. As I mentioned in the preface,“China auto public
good initiative”created by me and elites from China’s major auto net
media”contains a media strategy featuring public good. As one of the
originators, I consider the creation and acceptance of“China auto public good
chart board”four years ago marked the start of China’s auto industry in public
welfare. Today we can see that corporate social responsibility (CSR) has become
a strategic direction of a harmonious society followed by numerous auto
companies. I think if the innovation in industry media strategy can cover other
areas like financial economy and industry economy in a broad sense, we’ll have
real subversion and real innovation! In my omnimedia platform strategy, public
good is the vital hinge of our spiritual& moral standard. The gratefulness
and influence thus generated provide source for my innovation in micro media
strategy. I believe China’s media strategy innovation should be based on
people-oriented Scientific Outlook on Development and public good forms the
basis of macro media strategy.
I have learned from personal experience in
subversive innovation in China media strategy that any technology, model, or
content will have a place in China’s media industry strategy. Some things are
not moved at first in the process of innovation, until finally all is replaced
by the new media. And personal omnimedia platform is merely a very small portion
in social system reengineering.
Nine years ago when I left veryauto started by
soft bank risk investment, I told Mr. Zhou Zhixiong, the representative of the
risk investment management,“I believe my proposal about multimedia (there was no
concept of omnimedia) operation based on my understanding of China’s media will
eventually make profits…”Now, nine years later, I'd like to say thanks, I’m
making profits without risk investment and every cent is my own! Thank-you again
for soft bank for allowing me to put the strategic construction into practice
and giving me the chance to make a speech at 2010 China-US Business Summit about
the Chinese spirit that rivals the America spirit-that is, risk taking,
independence, persistence, optimism, and realizing dreams!! And that’s the way
it is (as Walter Cronkite puts it).
I’d like to give this speech to my mother, who
is very sick now and thank her for giving me life and vigor.
Exclusive interview of Congresswoman Judy Chu
by Xie Weilie, producer &anchorman of China Network Financial
Review.